Let's start with the obvious, yes, this is expensive. So, consider what your dog needs it for and when it will be used. This is not the most durable of products. It's rather delicate and it's really thin, but that said, it does work! The reflective liner does help my dog retain body heat and reduce the need for a bulky jacket. I do not allow my dog to wear this when he is roughhousing or going to roll in the yard. I suspect it would have immediate failures if he were to do this. We DO use it for outings to the store and appointments. He has short fur with very little undercoat and gets cold easily. He is also a service dog, so when we go out, I like this to keep him warm, while still allowing me to put his service vest over it. When we are in buildings, I unzip the neck to keep him from overheating. This formula has seemed to work for us so far. It IS kind of a pain to put on, but we're getting a little faster each time we use it. If it were not for the snap at the shoulders, it would be impossible to get on. (Our first one came defective and only had 1/2 a snap. I contacted the company directly and they were wonderful about helping me to return the defective item and get a good one. Their communication and customer service was great!) I'm quite pleased that we purchased this and we are getting plenty of use out of it. However, I'll say again, if you want your dog to be super active, running, rolling, playing and crazy in this, I suspect it won't last you long. For a controlled and organized outing, it should be great. For the rough and tumble days, take a look at other Hurtta coats.