Let me start by saying that this is one of those products you don't realize how good it REALLY is until you've used it for a while....I found this years ago at Ulta when it was called "Perfekt" ..I bought it to add a quick tan to my legs and arms for a wedding...fast forward, the following summer I bought another tube because I couldn't find the other one. Started to realize that when i put it on my legs, it did NOT come off in the ocean..It did NOT come off in the shower, and most importantly..IT DID NOY COME OFF ON MY CLOTHES!!! Then I realized it was buildable.. as a fair skinned blonde I could not believe how good It looked and completely natural. It became my "go to" product for every occasion and vacation..I must have bought 6-7 tubes and then...........it was gone....I scoured the internet every few months and couldn't find it. I tried every single other product out there that claimed to do the same thing only to end up looking like Glinda the good witch(covered in glimmer) ... I tore my house apart to find that first tube that i lost all those years ago..I did find it and used it ever so sparingly and was down to the the cut open tube when I went on internet again and found it.. I ordered two tubes because what if it wasn't the same and what if it was and it disappeared again?!?!Well, it came the other day and it the same and it is perfect...You put it on clean dry skin and use instead of a moisturizer, blend..When coming out of the water pat dry skin instead of rubbing.. When removing from palms of hand i use dawn, rub palms together and wipe clean on microfiber towel.. It might seem pricey, but its far cheaper and quicker than any self tanner or salon, and lasts much longer.Also, it is a matte finish, and it covers age spots and small imperfections in the skin. I use it instead of foundation. I have spent thousands on skin care products, and this is, by far, my favorite thing .... nothing feels better than a beautiful natural tan that makes you look 20 years younger, lasts longer ,does no damage, and doesn't make you sit in the sun and fry..I'd give it ten stars if i could....... I'm going to order a few more tubes before they run out of stock....