I've only had experience with two other sugar exfoliant scrubs before: one Beauty Exfoliating Crush Scrub and another Coffee scrub. This one from Shea Moisture is the mildest of the three I've used; the other two are more abrasive. Though sugar is listed as the first ingredient in this scrub, the consistency is somewhat almost like a thick slime.The first two times I used this, I applied it under running water from the shower head on my already wet body. It didn't feel like it did much; it turned milky and briefly felt like a gentle beaded or gel-like exfoliant face wash. Once I tried scrubbing before wetting my body (similar to using facial cleansing oil) and then continued scrubbing with a bit more water, I noticed a more opaque white milk form after you add water, just like using facial cleansing oil. Nothing bad, but different from my experience with other body scrubs. I do like the fact that this product is sealed, (I’ve seen another product at the local drugstore that didn't have a safety seal at all.) The smell is pretty strong when you are using; it isn't pure coconut but more like pina colada, perhaps due to the shea butter. When you wash it off, the smell is barely noticeable, and I smell only of my body wash on my skin by the time I'm done showering.I personally prefer a more abrasive method of exfoliation, like my trusty green Korean exfoliating glove, but my husband likes a more gentler approach and prefers sugar scrubs. This works well; I did not experience any skin reactions. It is very mild for me but worked well for my husband. He mentioned it smells like sunscreen and he doesn't love the scent. The product is fine, but you should probably skip it if you don't like gentle exfoliant scrubs or coconut-scented products. Otherwise, this is mild, and I would recommend it to someone with more sensitive skin or a teenager.