Very subtle. Wears off quickly, though. Smells really nice, like I spilled spices on myself while baking something! LoL!I believe another reviewer described this as a "Christmas baking" smell, and I find that description to be spot-on. It has the richness and complexity of caramelized sugar, nutmeg, cloves, and cinnamon, as well as an almost "bready" smell that contributes perfectly to the cookie-ish vibes of this mouthwatering perfume. Simply delicious. I get hungry smelling it, so if that's what you prefer, you won't be disappointed! :)It smells really good. But it does seem more like a room spray than a perfume to me. But I make the best of it makes my bedroom smell good ?Well. I like these scents, but I'm not really sure if I like this spray. The first time I used it, being accustomed to the vanilla spray I normally use, I spritzed my shirt about 3 times and I was smelling it all day, it was cloying and unpleasant.Another time I sprayed ONE shot of it onto the bottom of my really long hair. That worked out better. It gave me a more subtle spicy aroma in a location that wasn't literally right under my nose.In other words, OK it smells nice, but be careful...it is POWERFUL stuff.smells earthy, not an artificial smell, I love it, double strength does not disappoint. highly recommend this scent, it is very strong like advertised, little goes a long wayLove the smell. If you like cinnamon and kitchen spice type smells, you will love this. smells very sweet and lovely.Smells great, packing was janky and arrived 3/4 full. Won’t order again for time it took to arrive and priceWanted to drink it. Smelled like a homemade liquid cookie. Perfect for cooler seasons.