I recently got some of the Body Shop's Cool Daisy "Body Yogurt" and fell in love with the fragrance, so I was very excited to see this spray. When you apply it, the fragrance is identical to the body yogurt, but not as strong, and it dissipates very quickly, as other reviewers have mentioned. I work in healthcare and strong scents aren't appropriate there, so this works well for me: I can enjoy it in the morning as I get ready but by late morning it's essentially gone. For the inexpensive price this is a great value, but if you want something long lasting, this is not the product. Others have mentioned that the fragrance is similar to Marc Jacobs "Daisy" perfume, so I may give that a try for times when I want a more lingering scent.